Career in Digital Marketing

 Career in Digital Marketing in India is gaining relevance. In today’s digital era each and everyone is on internet and with the consistently increasing popularity and usage of the Internet, businesses today have the extensive opportunity to reach out to the world 24/7, influence people through various digital mediums and earn revenues at the convenience of a few clicks. The prevailing need and trend of digitalising businesses have created an enormous demand for professionals acquainted with the art of digital marketing- people who have the knowledge and skills required to creatively utilise the power of the Internet for drawing the attention of prospective customers, engaging the audience and drawing sales and rewards. 

. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:

  • Marketing Automation
  • Blogging
  • Brand Management
  • Web Desgning and Web Development
  • Social Media Marketing
  • Content Curation and Content Management
  • Marketing Strategy
  • Editing and Copywriting
  • Data Analytics
  • E-Commerce
  • SEO (Serach Engine Optimisation)
  • SEM (Serach Engine Marketing)
  • Email Marketing
  • Mobile Marketing
  • Interactive Technology (such as ML, AI etc)

Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing it is advisible to get training in two to three of the abvove mentioned areas.

Marketing Automation

Marketing automation is a software platform that helps online businesses streamline and automate marketing and sales processes and improve the overall efficiency and business growth.

With marketing automation software, small and growing businesses can send automated messages to target leads and customers across sms, email, web and social channels based on the customer behaviour and actions. Several rules or workflows can be designed to automate messages and channels best suited for the case. Marketing and sales departments use marketing automation to automate online marketing campaigns and sales activities to both increase revenue and maximize efficiency. When automation is used effectively to handle repetitive tasks, employees are free to tackle higher-order problems, and human error is reduced.

Marketing automation platforms helps marketers and sales teams increase revenue and maximize efficiency across various use cases including lead generation, engaging and nurturing leads, lead scoring, customer service and retention, customer delight through out and lot more.

Blogging

Blogging is the set of many skills that one needs to run and control a blog. Equipping web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet.

Blogging so popular in Today’s World

Why Blogging so popular?

  • It became a mainstream source of Information
  • Through Blogging, companies keep clients and costumers up to date
  • Through a blog visitors can comment and interact with you or your Brand
  • you can also earn money through Blogging

Brand Management

Brand management is an ongoing process that involves maintaining consistency around your brand and delivering on the values your organization holds dear to forge a positive association with your audiences. This includes facets like customer satisfaction, packaging, visual presentation, the competition, and more. It’s also a critical business practice for organizations of any size who want to stay relevant in the minds of today’s powerful consumers.

But you don’t have to take our word for it. Palmer Hestley, Senior Brand and Marketing Officer at YMCA England and Wales, shares the importance of a brand for their audience in the video clip

Web Desgning and Web Development

Web designer and web developer both in charge of the web page function. Both of them are important for the website building, but there always a debate about what’s a web designer and what’s a web developer? Can we do both jobs?

Here Mockplus clears these digital terms in detail and tells you more about the career planning as a web designer or a web developer.

Let’s dive in.

There are differences and connections between them. The most obvious is that the web designer is responsible for the visual or aesthetic job, the web developer is the invisible design of the coding side.

In short, the beautiful web interface is created by web designers, and the developer is responsible for turning the nice image into a page that really shows to the visitors.

Social Media Marketing

Social network marketing is a way for businesses to interact with their target markets over the Internet via various social media platforms such as Facebook, Pinterest, Twitter, and Instagram (to name just a few).

How is Social Media Marketing Used?
Social media marketing is used for all the traditional marketing goals – to reach customers and:

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Increase referrals or sales leads
Build word-of-mouth
Increase sales of products or services
Provide a means of feedback
Develop a reputation as an expert or thought-leader
Drive traffic to a business website or blog
Develop new products or services
Keep people informed about special events and anything else newsworthy about the business
Provide customer service

  • Increase referrals or sales leads
  • Build word-of-mouth
  • Increase sales of products or services
  • Provide a means of feedback
  • Develop a reputation as an expert or thought-leader
  • Drive traffic to a business website or blog
  • Develop new products or services
  • Keep people informed about special events and anything else newsworthy about the business
  • Provide customer service